Digital industry calls on the Council of the European Union to ensure genuine simplification for AI and the digital economy
Digital Poland Association, together with 15 other industry organisations from across Europe, has joined a joint appeal to the Council of the European Union calling for a change of direction in the ongoing work on the AI and Digital Omnibus framework. The signatories warn that the current compromise proposals risk increasing regulatory complexity, compliance costs, and legal uncertainty for companies developing digital technologies in Europe.
According to the organisations, the current direction of the negotiations contradicts the European Union’s stated ambition to strengthen Europe’s competitiveness and create a more innovation-friendly environment for artificial intelligence and the digital economy.
“Europe urgently needs predictable, coherent, and proportionate regulation. Instead of delivering genuine simplification, the current proposals risk creating additional legal complexity and uncertainty for businesses. This does not support AI development or the Digital Single Market – it constrains them,” the signatories emphasised.
The organisations underline that one of the most concerning elements is the proposed browser-level consent mechanism. According to the industry, such a solution could create “consent chaos,” negatively impact user experience, and generate significant economic consequences for Europe’s digital economy. At the same time, there are serious concerns as to whether the proposed mechanism would fully comply with GDPR consent requirements.
The signatories therefore call on the Council of the European Union and Member States to correct the current course and ensure that the final legislation delivers genuine simplification, harmonised rules, and a framework that effectively supports innovation, investment, and Europe’s global competitiveness.
In the view of the organisations, Europe now needs regulation that strengthens legal certainty and enables technological development, rather than creating additional administrative burdens and barriers for businesses.